Marketing case studies harvard business review

History[ edit ] Baker Library The school was established in

Marketing case studies harvard business review

Trust: Creating the Foundation for Entrepreneurship in Developing Countries

Aella Credit Case Study Aella Credit gains a competitive edge, improves identity verification, and grows from 5, tocustomers in several months. The organization provides access to credit to customers across Nigeria through an online loan-processing platform.

Aella Credit uses AWS to support its loan-processing software and takes advantage of Amazon Rekognition for identity verification. Aftership Case Study Based in Hong Kong, AfterShip provides automated shipment tracking as a service, supporting shipping services worldwide and handling over 30 million packages every month.

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The company, part of AGC Group, is the largest glass manufacturer in the world and specializes in architectural and automotive glass products. The government agency is responsible for maintaining road infrastructure in the Flemish part of Belgium.

Marketing case studies harvard business review

AirAsia flies to over destinations across Asia, Australia and the Middle East with an estimated 60 million pax flown annually. Since moving its website and booking platform to AWS, they have been able to better cope with customer demands; auto-scaling to receive almost 10 million to 40 million requests per day on normal and peak seasons respectively.

Airbnb Case Study Airbnb is a community marketplace for unique vacation spaces around the world. Aircel offers a range of voice and data services and is the fastest-growing telecommunications provider in India. Today, the company runs its Aircel e-money platform and Aircel Backup app on AWS, using Amazon EC2 instances for web and databases services, and relies on Amazon S3 for storage and CloudWatch services for real-time alert configuration.

Airtime Case Study Airtime is a social media company and mobile app that lets users share their favorite music, videos, and messaging in real time on iOS and Android devices.

Alameda County is the seventh-most populous county in California, with 14 incorporated cities and more than 1.

The county uses AWS Lambda serverless compute and Amazon S3 storage to create maps of election results that are provided to users through the Amazon CloudFront content delivery network.

Alert Logic is a cloud-security provider based in Houston, Texas. The company uses Amazon S3 to store and analyze data for its security-as-a-service solution. Allergan Case Study Allergan easily supports 10 percent annual business growth and launches new websites and online campaigns in one day instead of several weeks using AWS.

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Allergan is a global pharmaceutical firm that creates and markets brands to consumers throughout the world. The organization runs more than product websites and marketing applications on AWS.

Alpha Apps Case Study Alpha Apps uses AWS to develop services faster, helping it keep ahead of the competition and deliver cost-effective services to its clients. The firm is a leading mobile app developer based in Abu Dhabi, specializing in original Arabic content and education apps.

Alpha Vertex uses artificial-intelligence tools to build a model of the global financial system so it can provide investors with returns predictions, research assistance, and automated monitoring and analysis of worldwide financial media.

Founded inamaysim is an Australian mobile service provider that sells SIM-only mobile plans. The online-led business has moved nearly all of its applications, services, and databases into AWS. AED builds, manages, and scales the technologies that undergird Amazon's programmatic advertising offerings.

Amazon used AWS Database Migration Service to migrate TB of data in just two months with zero downtime, and now relies on Amazon DynamoDB to process more than five billion catalog updates every day without significant manual effort.

The online streaming, video-on-demand service offers original content as well as movies and TV shows for purchase.Health Care. Institute for Strategy and Competitiveness.

Faculty members from Harvard Business School and Harvard Graduate School of Education launched the Public Education Leadership Project (PELP) to create and disseminate knowledge about how to manage urban school districts.

How do you define value? can you measure it? What are your products and services actually worth to customers? Remarkably few suppliers in business markets are able to answer those questions.

Every month, the case study department of Harvard Business Review comes up with new interesting case studies comprising of fictitious business problems and this book takes six such case studies along with the insight and analysis on these case studies from the experts.

Consider the marketing activities of two digital camera brands. Brand A’s search engine strategy is to pick up any consumers who are searching common digital camera terms and direct them to the.

How do you define value? can you measure it? What are your products and services actually worth to customers?

Trust: Creating the Foundation for Entrepreneurship in Developing Countries

Remarkably few suppliers in business markets are able to answer those questions. Health Care. Institute for Strategy and Competitiveness. Faculty members from Harvard Business School and Harvard Graduate School of Education launched the Public Education Leadership Project (PELP) to create and disseminate knowledge about how to manage urban school districts.

Harvard Business School - Wikipedia