Cadbury and kraft takeover case study

Init acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheesefounded by Jason F.

Cadbury and kraft takeover case study

Cadbury and kraft takeover case study

Init acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheesefounded by Jason F. Byit had captured forty percent of the cheese market in the U. National Dairy management ran the combined business. Following the Kraft-Phenix acquisition, the firm continued to be called National Dairy until when it changed its name to Kraftco.

However, the firm's product lines began to diversify away from dairy products to caramel candies, macaroni and cheese dinners and margarines.

From the s onward, the firm began to move away from low value added commodity dairy products, such as fluid milk. As a result, the modern history of the firm emphasizes the cheese history.

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Inthe company began marketing by radio sponsorship. Inthe Sealtest brand of ice cream was launched as a unified national brand to replace the firm's numerous regional brands. Kraft, Kraft's founder, died, and at the end of the decade, the divisions became less autonomous and even diversified to the glass-packaging business with the acquisition of Metro Glass in Walter Thompson —the advertising firm which conceived of the marketing test—the result was "although there was no other advertising support for it whatsoever, still grocery stores could not keep up with the demand.

Inthe firm acquired Dominion Dairies of Canada, marking the first effort by the firm to expand into fluid milk and ice cream outside the United States. The reason for the name change was given at the time: Reorganization also occurred after the name change.

Premark was bought by Illinois Tool Works in InKraft sold Duracell to private equity firm Kohlberg Kravis Robertswho then put it into an initial public offering in Gillette [1] bought Duracell inand itself was acquired by Procter and Gamble in It has been a major employer in the town since Its aggressive product development was reversed after the merger, as it became slow in addressing issues on its product lines due to its size, and also company politics.

Kraft Foods Inc. - Wikipedia

Init sold its frozen dinners unit to H. Heinz and init sold its foodservice unit. The same year, it sold its bakery division except Lender's Bagels, which was sold in to CPC Internationalits candy division and its tablespreads division.

Log Cabin syrup was sold in Init sold its sugar confectionery division to Wrigleywhile doing minor divestitures—including its hot cereals division Cream of Wheat inits pet snacks division Milk-Bone injuice drinks and Fruit2o in and some grocery brands in Investor Nelson Peltz bought a three-percent stake at Kraft Foods and was talking with the executives on revitalizing the business, [22] with options such as buying Wendy's fast food chain or selling off Post cereals and Maxwell House coffee.

Kraft became an independent publicly held company. Berkshire Hathaway owned 5. Cadbury stated that the takeover bid was a "derisory" offer.

The funding for the takeover was partially provided by the Royal Bank of Scotlandthe British part-state-owned bank. Kraft argued that it could take advantage of the Cadbury distribution in developing markets of India, Brazil and Mexico. Cadbury also owned popular gum brands such as StrideTridentDentyneand Chiclets.

Kraft has had to contend with the higher cost of ingredients such as corn, sugar and cocoa. Instead, production was immediately outsourced to Poland.

The Somerdale Factory was closed just days after the takeover by Kraft Foods. President Sanjay Khosla said, " South Africa is a priority market for us, where we focus on power brands like Cadbury chocolate.

Although not likely if Kraft were to want to repurchase they would have to come up with cash only and no stocks. It also includes two Wisconsin manufacturing facilities in Medford and Little Chute. The company also sponsored the Kraft Fight Hunger Bowla post-season college football bowl game.

Kraft Hockeyville originally was Canadian reality television series developed by CBC Sports in and was sponsored by Kraft Foods in which communities across Canada compete to demonstrate their commitment to the sport of ice hockey.

The contest revolves around a central theme of community spirit in Canada. Inthe contest was relegated to segments aired on Hockey Night in Canada Kraft released an iPad app called "Big Fork Little Fork" in which, in addition to games and other distractions, has information regarding how to use Kraft foods in nutritious ways.Chief Executive Officer, Publicis Conseil-Global President, Publicis Worldwide Valérie Henaff.

After two postgraduate studies at Sorbonne University, one in Psychology & Sociology and the other in Marketing, Valérie started her career in the Strategic Planning Department of the Callegari-Berville agency, where she spent 7 years. In January , Cadbury shareholders accepted an offer from Kraft to absorb the company.

In this case study the author aims to highlight the main reasons for the takeover. Kraft Foods Inc. was an American multinational confectionery, food and beverage conglomerate. It marketed many brands in more than countries.

12 of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang.

Forty of its brands were at least a century old. This is the fascinating story of the Quaker families behind the great British confectionary brands, Rowntree, Fry, and, of course, Cadbury, whose legacy is not just famous chocolate brands, but the model garden villages of Bournville and New Earswick, and an array of worthy charitable endeavours.

This is a free Powerpoint presentation aimed at teachers focusing on business studies, enterprise or social enterprise. It showcases Divine Chocolate as an example of a successful social enterprise. S.N.

Cadbury and kraft takeover case study

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